“What happens when you stop advertising? NOTHING!”
The slogan above is perhaps one the most famous advertising messages ever created. It’s also one of the most relevant marketing strategies for the apartment industry to understand right now!
All across the nation we see advertising cuts because occupancy is low. While this strategy will create cash flow in the “here and now,” in the longer term it will cost you more than what your property has already paid in this down economy. I hate to be the bearer of bad news, but if you think you’re seeing difficult days now, expect it to get worse if you stop advertising.
We certainly don’t want to paint a picture of “doom and gloom,” but we want to stress the urgency of smart advertising in a down economy. With a proven marketing strategy, Apartment Postcards can help turn around your current situation so that your community can thrive in this difficult environment!
Before we go any further, let me give you the Apartment Postcards definition of smart apartment marketing:
“Smart apartment marketing consists of two ideas: 1) Target only a proven, qualified audience of renters with your direct marketing message. 2) Only market your community individually, not side-by-side with your competition.”
Every month, thousands of apartment renters in your area have their leases come up for renewal. It happens just like clockwork. Even in this down economy, people are still moving from one apartment to another. Some need a larger apartment to accommodate a growing family while others are downsizing. Some move to get closer to work, and others move to accommodate a new pet. Are you utilizing a smart marketing message to reach these prospects? Or are you advertising in the books and online, along with your neighboring comps, hoping that a few prospects will find your community?
Direct mail marketing from Apartment Postcards is the smartest, most cost-efficient way to market your community to these renters! Not only are you delivering your marketing message specifically to pre-qualified prospects with leases coming up for renewal, you are also sending your marketing message independently of your competition.
Direct mail takes your community where no other advertising source can. When you deliver a full-color, custom-designed postcard into the hands of qualified prospects, you are personally inviting them to move into your community. You’re putting your phone number and web address right into their hands, far away from any of your competitors. When you deliver your message to qualified prospects, you can count on a quick and effective response.
If you’re ready to see dramatic increases in qualified traffic and signed leases, call the marketing experts at Apartment Postcards to discuss your direct mail campaign. With our combined experience of 75 years in the apartment industry, we offer the highest quality products, advertising agency design (or better!), and the outstanding customer service that you so rightly deserve. We do all of this with our prices upfront and no hidden charges.
Remember, “What happens when you stop advertising, or stop advertising smartly? NOTHING!”
Give us a call today. You’ll be so glad you did. 1-800-973-3317
JR - The Apartment Marketer
The slogan above is perhaps one the most famous advertising messages ever created. It’s also one of the most relevant marketing strategies for the apartment industry to understand right now!
All across the nation we see advertising cuts because occupancy is low. While this strategy will create cash flow in the “here and now,” in the longer term it will cost you more than what your property has already paid in this down economy. I hate to be the bearer of bad news, but if you think you’re seeing difficult days now, expect it to get worse if you stop advertising.
We certainly don’t want to paint a picture of “doom and gloom,” but we want to stress the urgency of smart advertising in a down economy. With a proven marketing strategy, Apartment Postcards can help turn around your current situation so that your community can thrive in this difficult environment!
Before we go any further, let me give you the Apartment Postcards definition of smart apartment marketing:
“Smart apartment marketing consists of two ideas: 1) Target only a proven, qualified audience of renters with your direct marketing message. 2) Only market your community individually, not side-by-side with your competition.”
Every month, thousands of apartment renters in your area have their leases come up for renewal. It happens just like clockwork. Even in this down economy, people are still moving from one apartment to another. Some need a larger apartment to accommodate a growing family while others are downsizing. Some move to get closer to work, and others move to accommodate a new pet. Are you utilizing a smart marketing message to reach these prospects? Or are you advertising in the books and online, along with your neighboring comps, hoping that a few prospects will find your community?
Direct mail marketing from Apartment Postcards is the smartest, most cost-efficient way to market your community to these renters! Not only are you delivering your marketing message specifically to pre-qualified prospects with leases coming up for renewal, you are also sending your marketing message independently of your competition.
Direct mail takes your community where no other advertising source can. When you deliver a full-color, custom-designed postcard into the hands of qualified prospects, you are personally inviting them to move into your community. You’re putting your phone number and web address right into their hands, far away from any of your competitors. When you deliver your message to qualified prospects, you can count on a quick and effective response.
If you’re ready to see dramatic increases in qualified traffic and signed leases, call the marketing experts at Apartment Postcards to discuss your direct mail campaign. With our combined experience of 75 years in the apartment industry, we offer the highest quality products, advertising agency design (or better!), and the outstanding customer service that you so rightly deserve. We do all of this with our prices upfront and no hidden charges.
Remember, “What happens when you stop advertising, or stop advertising smartly? NOTHING!”
Give us a call today. You’ll be so glad you did. 1-800-973-3317
JR - The Apartment Marketer
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